Think about behaviour

A change in demand may reflect pricing, seasonality or changing preferences. An Economics perspective encourages questions about the mechanisms behind a pattern.

Consider the trade-off

A recommendation can benefit one measure while putting pressure on another. Examine costs, constraints and who is affected.

Be careful with causality

Two measures moving together does not show that one caused the other. Describe what the evidence supports and what would require additional investigation.

Put it into practice

Business expense tracker

Keep exploring

Choose the questions before you build the dashboard.

Five checks before your first analysis.